Финалисти в IAB MIXX AWARDS 2024
1. Lead Generation Campaign
TBI Bank – in it, to win it
Dentsu – WMF e-commerce campaign
Publicis – Milka Flavours NCP 2023
McCann – Being a Sponsor of Life: Priceless
guts&brains DDB – Future for our history
02.Creative Effectiveness
TBI Bank – in it, to win it
CreateX – Sofiyska voda for all Sofians
All Channels Group – The Bold Brew
together& – The forgotten form
Sunday Media – Tedi Play Filter Game
Nitram – Gourmenitsa – Beta Taster
McCann – Being a Sponsor of Life: Priceless
guts&brains DDB – Space Defenders
guts&brains DDB – Call your mom, not a taxi
guts&brains DDB – Future for our history
03.integrated campaign
Ogilvy – Supernatural Powers
together& – The forgotten form
Nitram – Gourmenitsa – Beta Taster
guts&brains DDB – Call your mom, not a taxi
guts&brains DDB – EVN Image Campaign – There are friendships that give light
McCann – Being a Sponsor of Life: Priceless
guts&brains DDB – Future for our history
04. Engagement Campaign
together& – The forgotten form
Sunday Media – Tedi Play Filter Game
Nitram – Gourmenitsa – Beta Taster
Publicis – Milka Flavours NCP 2023
guts&brains DDB – Call your mom, not a taxi
05.In-gaming CAMPAIGN
Huts – WTFanta: Fortnite Fabulous Flavour Hunt
06.Best Video Campaign
Handplayed – Cooking with LIDL
guts&brains DDB – Call your mom, not a taxi
guts&brains DDB – EVN Image Campaign – There are friendships that give light
guts&brains DDB – Bulgarian Grandma Media Group
07.Best USE OF Social Networks Campaign
All Channels Group – The Bold Brew
together& – The forgotten form
Sunday Media – Tedi Play Filter Game
Nitram – Gourmenitsa – Beta Taster
Handplayed – Cooking with LIDL
08.Influencer marketing campaign
Graffiti BBDO – #followthefire
All Channels Group –L’OR Unboxed
guts&brains DDB – Call your mom, not a taxi
guts&brains DDB – Cheers to all fans
guts&brains DDB – Space Defenders
09.Branded Content / NATIVE Campaign
Sunday Media – Tedi Play Filter Game
Nitram – Gourmenitsa – Beta Taster
Handplayed – Cooking with LIDL
Huts – Internet For All: Interactive Episodes
McCann – Being a Sponsor of Life: Priceless
10.UX/UI/Journey design & experience
McCann –Staropramen’s Veranda of the experts
Alpha Best – Aroma Coffee’s New Face
guts&brains DDB – Future for our history
11.Brand Purpose
Ogilvy – Supernatural Powers
CreateX – Sofiyska voda for all Sofians
All Channels Group – The Bold Brew
together& – The forgotten form
Mastercard/DSK Bank – Let the Christmas flow
guts&brains DDB – Call your mom, not a taxi
guts&brains DDB – Podcast Amateur
Noble Graphics – Safe city as its people
guts&brains DDB – EVN Image Campaign – There are friendships that give light
guts&brains DDB – Future for our history
12.Real time
Handplayed – Short Fries
All Channels Group – The Bold Brew
guts&brains DDB – Cheers to all fans
13. digital craft
All Channels Group – Fat robot
guts&brains DDB – Future for our history
14. AD TECH & AI -DRIVEN CAMPAIGN
All Channels Group – Fat robot
Publicis – Milka Flavours NCP 2023
guts&brains DDB – Ancient Forest
15.Digital Audio Campaign
guts&brains DDB – Call your mom, not a taxi
guts&brains DDB – Podcast Amateur
McCann – Extreme Attention to Detail
16. Public sector campaign
All Channels Group – Europe Speaks
17. Digital pr / REPUTATION MANAGEMENT CAMPAIGN
together& – The forgotten form
All Channels Group – Europe Speaks
18.E-COMMERCE CAMPAIGN
All Channels Group – dm – Beyond the Basket
19. Non-profit
20.PUBLISHER PROJECT / MEDIA ENGAGEMENT Campaign
Netinfo – Prime Time Goes Digital